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Product Development
- Planning New/renewal products for Thailand market by looking at market trends by doing Segmenting, Targeting, Positioning analysis
- Preparing the total schedule of action plan from the development stage until the launch period.
- Developing R&D request, doing research, creating package design & planning promotion (KV, tagline, activity)
Manage Business Plan
- Plan strategy to build the brand portfolio
- Execute business plan and control budget
- Follow up and evaluate the business plan
Market research, Analysis
- Survey market conditions, competitors situations and ongoing matters
- Analyze and utilize the result for future strategy reserch result Implementing marketing and advertising campaigns
Brand Management
- Implementing marketing and advertising campaigns
- Responsible for Digital Marketing to drive online traffic to the company website and other Social media handles
- Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met
- Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Miscellaneous
- Presentation to management people
- Event management
- Visiting suppliers factory for 1st production check
- Get input from Sales team for Adhoc in-store executions
- Liasing and networking with internal as well as external stakeholders
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